US-based card processing aggregator Member
Access Pacific (MAP) has launched a card customisation platform for
credit unions.
The new platform, named Design A Card, is
powered by Serverside Group.
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It enables credit unions to roll out card
customisation programmes quickly and at a low cost.
Credit union members will be able to use the
programme to personalise their cards by uploading personal
photographs or using stock imagery.
Design A Card also allows the credit unions to
track customer response rates in real-time through the use of
online marketing tools provided via the MAP customisation
platform.
Cyndie Martini, CEO and president of MAP,
said:
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By GlobalData“Industry research shows that personalised
cards boost usage by as much as 15%-20% and build stronger
relationships with members. This increased loyalty leads to
stronger transaction volumes and reduced attrition.”
MAP is currently the only card processing
aggregator of the Visa Debit Processing Service for credit unions
in the US.
