The rise in alternative payments has attracted
the interest of the BBC, which has looked into mobile payments in
Turkey.
The war on cash in Turkey is in full flow,
albeit with a different vocabulary and a quirky twist.
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The Turkish word for ‘cash’ sounds like
‘partridge’ – and the bird now features in TV marketing to
encourage consumers to use less cash and promote debit card usage
in Turkey, important because credit cards start to face
headwinds.
All the while, alternative payments are
emerging fast as well and today, Turkey is one of the most advanced
and well-adapted countries to contactless, NFC, mobile
payments.
The latest Cards International
Country Survey therefore looks at Turkey. Click
here to read the full profile.
In parallel to this, Cards
International recently contributed to a BBC programme on
mobile payments in Turkey. If you are in the UK, you can click
here
to watch it on the iPlayer.
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By GlobalData
