American Express (AmEx) has announced a
partnership with US college bookstores Barnes & Noble to launch
a prepaid version of its high-end credit card.
AmEx’s Campus Edition Prepaid Card has two
versions. One is a temporary card that can be acquired at Barnes
& Noble for $4.95 onto which customers can load $25 to $500 at
Barnes & Noble bookstores.
The other is a personalised permanent card
that can be ordered on AmEx’s website. In this case, the customer’s
name appears in the card and enables card holders to transfer funds
online from a bank account or, alternatively, through prepaid giant
Green Dot.
“American Express Campus Edition Prepaid Card
is a great solution for college students looking for a way to
budget and spend wisely, plus it comes with some of the same
benefits synonymous with American Express”, said Laura Kelly,
senior vice-president and general manager of the Americas, Global
Payment Options, American Express.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData