Zynga social games and American Express (AmEx) have teamed up to
offer a co-branded prepaid debit card that rewards consumers with
virtual currency and goods on FarmVille when they make purchases
with their AmEx.
FarmVille players can subscribe for the Zynga Serve Rewards
programme and will receive a card in the mail. The prepaid card can
be loaded with credit via a bank account, debit card, credit card
or with cash.
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The Farm Cash Rewards will be only offered for
the first five purchases worth $25 or more. But the programme will
continue to expand, AmEx and Zynga said, and all purchases will
receive in-game rewards tracked through an in-game control
panel.
The companies’ plan is to extend the virtual
money rewards to other games,
including CityVille and CastleVille.
The two companies have linked virtual and real
currency before.
Two years ago, they offered in-game rewards via the AmEx Membership
Rewards programme.
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By GlobalDataIn 2010, Zynga started to sell prepaid
FarmVille cards at 7-eleven stores.
A couple of years ago, AmEx commenced its
social media appeal to young consumers, launching programmes based
on Facebook, Twitter and Foursquare.
