European customers are ramping up their use of contactless card payments according to figures released from Visa Europe.
Customers have splashed out 285m ($385m) on 211m contactless purchases, both rising by a factor of six.
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Visa calculates that 1.8bn has been spent on contactless Visa cards, with an average purchase value of 8.63.
Mark Austin, Vice President – Head of Contactless at Visa Europe said: "A year ago we launched the Contactless 2012 campaign to raise public awareness of contactless technology and the convenience and flexibility it brings to day to day payments.
"We are delighted to see the technology now being used so frequently across Europe as consumers become confident in making every day contactless payments and we’re excited about the number of new shops due to roll out contactless payment in the remainder of 2013."
Contactless payments across Europe:
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By GlobalData– There were 30 m purchases made in July 2013, representing a total spend of 285 m spent (compared to 6.8 m purchases and 48.5 m spent in July 2012)
– There are currently 69 m Visa contactless cards and more than 1 m contactless terminals across Europe
– The average value of a contactless purchase in Europe is 8.63
Visa contactless cardholders can pay quickly and securely by simply tapping the contactless reader with their enabled card at the point of sale for purchases of 20 or less.
Contactless statistics by market:
France
– 370,000 contactless purchases in July 2013
– The average value of a contactless purchase in France in July 2013 is 11.11
– More than 8.3m contactless cards (2.5 m in July 2012) a 229% increase year on year
– 166,000 contactless terminals (66,450 in July 2012) a 150% increase year on year
Poland
– 13.7m contactless purchases in July 2013
– The average value of a contactless purchase in Poland in July 2013 is 6.18
– More than 10.1m contactless cards (6.8 m in July 2012) a 50% increase year on year
– 140,000 contactless terminals (75,000 in July 2012) a 87% increase year on year
Slovakia
– 2.1m contactless purchases in July 2013
– The average value of a contactless purchase in Slovakia in July 2013 is 8.62
– More than 1.6m contactless cards (713,000 in July 2012) a 128% increase year on year
– 13,065 contactless terminals (6,536 in July 2012) a 100% increase year on year
Spain
– 1.7 m contactless purchases in July 2013
– The average value of a contactless purchase in Spain in July 2013 is 34.39
– More than 4.0m contactless cards (1.4 m in July 2012) a 171% increase year on year
– 266,020 contactless terminals (48,689 in July 2012) a 446% increase year on year
Turkey
– 670,000 contactless purchases in July 2013
– The average value of a contactless purchase in Turkey in July 2013 is 9.25
– More than 6.3m contactless cards (4.4 m in July 2012) a 43% increase year on year
– 76,329 contactless terminals (56,999 in July 2012) a 34% increase year on year UK
– 8.6 m contactless purchases in July 2013
– The average value of a contactless purchase in the UK in July 2013 is £6.22
– More than 29.8m contactless cards (24.7 m in July 2012) a 21% increase year on year
– 288,009 contactless terminals (121,741 in July 2012) a 137% increase year on year
– More than 4m Visa contactless journeys have been made on London buses since December 2012
