GE Capital Retail Bank has extended long-term agreements with Sam’s Club, a division of Wal-Mart Stores, and American Eagle Outfitters (AEO) to continue providing private label credit card programmes.
The extended deal with Sam’s Club will see GE Capital Retail Finance business providing Sam’s Club-branded credit cards to members in the US and Puerto Rico.
Additionally, it will continue to manage and service the credit card programmes, which will soon be converted to MasterCard, for Sam’s Club’s savings, business and plus members.
As part of the seven-year agreement with AEO, GE Capital will continue to provide credit card programmes for online, mobile app and store purchases made at across 856 AEO and 115 Aerie locations across the US.
The deal will also allow customers to apply for credit cards in-store, online and on their mobile devices and earn 15% new account discount, $10 extra savings coupons, access to four exclusive cardholder events a year, and AERewards programme discounts.
GE Capital Retail Finance business general manager, Curtis Howse, said for nearly two decades, they have had the opportunity to work with American Eagle and Aerie to create customer-focused financing solutions that align with their brand and provide value to millions of their customers.

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By GlobalData“We share American Eagle Outfitters’ commitment to integrate new technologies and services that enable their customers to maximise their budget and enjoy a frictionless shopping experience when and where they want,” Howse added.