China Everbright Bank has selected Datacard Group to deliver Datacard financial instant issuance solutions for in-branch issuance of permanent credit cards.
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The Datacard instant issuance solutions allow the China Everbright Bank customers, after visiting their local branch, to choose a personalized background image for their credit card and receive the new card immediately.
Datacard said that this process reduces the waiting period for a traditional credit card application and card mailing from 10 days to five minutes and increases card usage as well as customer loyalty.
The overall solution includes Datacard Group’s Datacard CardWizard instant issuance software and Datacard CE870TM instant issuance systems with embossing and indenting, graphics printing, and magnetic stripe and smart card encoding.
Bing Dai, general manager of China Everbright Bank Credit Card Center, said: "For decades, the Credit Card division of China Everbright Bank was devoted to delivering more satisfaction to cardholders by understanding their needs, improving user experience, and actively developing desirable new products, new channels and new services.
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By GlobalData"Through the joint efforts of China Everbright Bank and Datacard Group, we launched a DIY instant issuance system. This system leads the credit card industry into a new era in which the approval and production of DIY credit cards can be processed in real-time."
