BBVA Compass and American Express have formed a new card-issuing partnership to issue new co-brand credit cards for the National Basketball Association fans.
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The BBVA Compass NBA American Express Card, bearing global NBA brand personalized with team logos, will be issued by BBVA Compass and accepted on the American Express network.
The partnership will facilitate BBVA Compass to grow its digital portfolio and expand across the country by tapping into the basketball fan-base of NBA and its 30 teams.
The cards that will provide access to a number of exclusive benefits to users will be made available in the next few weeks.
BBVA Compass chairman and CEO Manolo Sanchez said: "American Express is one of the world’s most trusted brands and the NBA has some of the world’s most passionate fans.
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By GlobalData"Our card brings all of that together to grow our profile and our business in some of the country’s most dynamic markets outside of our footprint and far beyond thanks to American Express’s vast global network."
