JCB International (JCBI), the international operations subsidiary of Japan Credit Bureau Co (JCB), has partnered with VietinBank to issue the VietinBank – JCB Hello Kitty Card with Hello Kitty as theme in Vietnam.
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The card has been designed to target young customers and ladies who are fond of Hello Kitty, a fictional character.
The card will allow cardholders to earn Kitty related rewards for their purchases besides offering benefits of an international credit card such as making payment via online, merchants’ POS or money withdrawal at ATMs.
By making purchases at any JCB merchants, cardholders earn points to be converted into Hello Kitty gifts such as a suitcase, backpack, water bottle and toothbrush kit.
The card also offers benefits such as special discounts at partner merchants of Vietinbank, JCBI and Sanrio Wave-Hello Kitty patent management company, JCB Plaza customer service network that provides support for travellers at 62 locations globally and 24/7 customer service in English, Vietnamese and Japanese as well as special concierge service for platinum card only.
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By GlobalDataThe card will also serve as a ticket for joining Hello Kitty festivals held in Vietnam with lots of furnishing offers.
