Prepaid commerce solutions provider CashStar has formed a strategic partnership with Maritz Motivation Solutions to power the latter’s digital gift card offerings.
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The CashStar commerce platform will allow Maritz to provide personalised digital gift cards from retailers and restaurants to its program participants as a reward option.
Maritz designs employee recognition, consumer loyalty, global rewards and sales force incentive programs, with designer bags, jewelry, electronics, travel experiences, plastic gift cards being some of the rewards presently offered.
The partnership with CashStar will allow Maritz to increase the variety of digital gift card options offered to clients and provide them an instant, easy-to-redeem, customised reward.
Maritz Motivation Solutions product manager, rewards & fulfilment, Stephanie Ramos said: "CashStar’s market-leading platform provides the capabilities and scalability our business requires.
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By GlobalData"CashStar allows us to deliver greater innovation to our customers while offering a seamless user experience from program check out to consumer redemption."
