txtNation, a UK-based mobile billing and SMS messaging services provider, has collaborated with WyWallet to launch a new single click mobile billing option in Sweden, enabling merchants to optimise their payment experience for the mobile web.

Recent studies have revealed that more than 50% of the Swedish population accesses the internet on their mobile handsets, with the figure expected to increase to over 60% in 2015.

The studies also found that mobile internet use will likely increase in the next few years with a current mobile penetration rate of 149%.

The enhanced ‘Single Click’ mobile billing option will offer an optimum payment experience when used on mobile web (or WAP).

Single Click’ which has already been launched in several markets, is expected to launch in more countries over the following months.

Additionally, txtNation will allow mobile payments in Sweden in partnership with the mobile networks including Telia, Tele2, Telenor, 3 and WyWallet.

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