Payment solutions provider Worldpay has entered into a partnership with Swedish gaming supplier Play’n GO to launch a new payment platform.
The new platform will aid gaming operators in providing a broader range of payment methods and currencies as well as create a more customised gaming experience.
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The new Play’n GO platform has been integrated with the Worldpay WebDollar payment solution to supports 11 different languages, 30 local currencies and 60 preferred payment types.
This integration will allow operators to drive customer conversions across a wide range of European markets.
Additionally, the new solution will provide operators with a combined game account toolkit that enables operators to become more independent and flexible in what content they offer to their players.
Furthermore, the platform aims to offer more choices to players in the form of engaging premium content and access to additional games from third party developers.
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By GlobalDataPlay’n GO business development director Robert Skogh said: "The operators we work with can now operate in 11 different languages, manage payments in multiple currencies, and support their customers’ preferred payment types. We view these advances as crucial to mobile gambling, especially when it comes to delivering a seamless player experience."
Worldpay chief product & marketing officer eCommerce Kevin Dallas said: "With our new partnership, Play’n GO’s gaming partners will be able to support the cards and leading payment methods favoured by their growing global user base, which will go a long way in helping them boost conversions."
