Estonia-based mobile payments firm Fortumo has launched a new payment solution, dubbed Hosted Direct Carrier Billing (HDCB), for digital content merchants.

The new payment product will offer advanced direct carrier billing features such as dynamic pricing, 2-step and token based charging as well as recurring payments capabilities.

HDCB will provide vendors with a turnkey solution to display and authorise transactions from their users.

Merchants can also launch direct carrier billing for their customers without needing to negotiate a launch with every carrier separately. They can also develop and maintain checkout flows or manage end-user support, the company said.

Commenting on the launch, Fortumo co-founder and CEO Martin Koppel said: “Direct carrier billing today competes with card-based payments in segments like gaming, streaming and mobile commerce. This means the commercial and technical level of mobile payments needs to be bank-grade in order for merchants to adopt it.

“Companies like Google and Spotify have pushed carriers to innovate, but so far the advanced features have been available only to a small segment of digital businesses.”

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