Amazon has launched its payment service for third party sellers, Pay with Amazon, in India.
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‘Pay with Amazon’ is mobile optimized across all operating systems including Android, iOS and Windows.
Amazon claims that the new service offers customers a convenient, easy and trusted platform to make purchases.
It helps sellers completely outsource their financial transactional infrastructure allowing them to focus on the core business of sourcing and inventory management.
"Customers can shop on the seller websites using Amazon’s checkout process, secure in the knowledge that their purchase is protected by Amazon’s Buyer protection program," the company said in a statement.
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By GlobalDataCustomers can use the information stored in their Amazon account to make purchases on seller sites without having to create an account all over again or filling payment and shipping details.
Srinivas Rao, general manager, payments at Amazon, said: "By launching ‘Pay with Amazon’ we aim to provide a trusted payment bridge between customers and sellers and further aid and support the growth and integration of small and medium businesses in the new digital economy.
"This service will expand the market by providing small sellers with efficient tools to drive conversions and also help customers to shop with confidence."
