US-based smart checkout technology provider Zooz has launched its new checkout extension to optimise the payment process for e-commerce Magento stores.

Called Web Checkout EXPRESS Payment Extension, the first Magento extension will enable merchants to increase e-commerce conversions at the initial part of the purchase process.

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The new checkout extension features an optimised checkout flow, simplified shipping input using geo-location technology, and multiple global payment options.

According to Zooz, the extension will incorporate its entire suite of features, including its patent-pending security technology, strict PCI Level1 Compliance, and additional fraud detection measures.

Currently available as a Magento extension, Zooz’s Web Checkout 3.0 offers users with the ease of EXPRESS Payment across all Zooz enabled merchants, without the need to register or create an account.

Zooz co-founder and CTO Ronen Morecki, said: "Zooz represents a revolutionary approach to the payment process: the extension takes over the existing Magento checkout and enables the retailer to offer a variety of payment methods, with a one click payment and without user registration.

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"In addition to our strong focus on user interface, we are constantly enhancing the backend and developing unique security and fraud detection tools to help the retailer protect his business on the backend as well."

Magento is the eCommerce software and platform.