Indian online content platform ZEE5 has partnered with gift card technology company Qwikcilver to launch its e-gift cards across major online and retail marketplaces.
ZEE5 gift cards will be available for purchase on retail platforms like Amazon, Snap-deal and Woohoo among others.
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The card will allow users to access unlimited online content on ZEE5 for a specific period.
ZEE5 India business head Manish Aggarwal said: “Gifting is inherited in Indian culture. We choose our gifts keeping usability, likes and preferences in mind.
“Through this association with Qwikcilver, ZEE5 will be available as a gift card and consumers can enjoy their daily dose of entertainment and it also allows us to offer audiences the ease of choice, access and convenience.
“Our growth in the past year has been spurred, to a great deal, by key partnerships across the ecosystem and with Qwikcilver, we hope to continue this journey.”
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By GlobalDataQwikcilver co-founder and director TP Pratap said: “We are thrilled to be associated with ZEE5 – India’s fastest growing OTT brand.
“For a fast-growing brand like Qwikcilver that has pioneered & established leadership across the Gift Card category, this collaboration with ZEE5 will anchor as a first of a kind partnership.”
Last month, Singapore-based merchant platform company Pine Labs agreed to buy Qwikcilver for $110m.
