German electronic payment provider Wirecard has unveiled a new mobile checkout development platform for retailers.
According to the company, its new platform will allow retailers to enhance the appeal and functional scope of their own app by integrating open- and closed-loop contactless payments, peer-to-peer gifting, offers and merchant loyalty functionality.
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The platform will integrate seamlessly with a retailer’s existing loyalty programs and promotions as well as enhance the in-store experience by providing real-time information on loyalty and discount offers to consumers.
Additionally, the development platform will also facilitate payments based on QR-code as well as NFC technology using Host Card Emulation (HCE), and Secure Elements on mobile phones and SIM cards.
With this platform, payment transactions can be made either through a retailer’s own closed-loop scheme or using open-loop payment networks such as Visa or MasterCard.
Wirecard CEO Markus Braun said: "Our new retail payments platform enables retailers to increase the appeal of their smartphone applications by leveraging Wirecard’s extensive range of payment, couponing and loyalty functionalities."
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By GlobalDataThe platform is expected to be commercially launched to European retailers in the second half of 2015.
