Wirecard has joined forces with Travel Easy to integrate Chinese payment platform Alipay for luxury goods retailer MCM.
The collaboration will enable MCM to integrate automatic 100% VAT refunds for Chinese customers at the point of sale. The retailer has 500 outlets across 39 countries.
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Wirecard will integrate Alipay into its existing infrastructure through its digital platform Wirecard ePOS App.
Travel Easy general manager Ralf Kern said: “Our strategic objective is to provide European retailers with exclusive insights into Chinese target groups, simultaneously offering Chinese consumers innovative value-added services. As payment is one of the key factors used to target Chinese travelers, we are delighted to align with such a strong partner as Wirecard.”
Wirecard team lead partner management Stephan Ritzenhoff added: “We are looking forward to supporting a brand like MCM to take a step forward in equipping their stores with an advanced, convenient payment method. In the future we are also planning to extend our collaboration with Travel Easy to further fields.”
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