Money transfer giant Western Union has launched WU Connect, a new technology platform that integrates with consumer messaging and social media platforms to enable users to quickly transfer money throughout the globe.
The platform embeds the company’s global money transfer capability into third-party messaging or social media platforms.
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Consumers will be able to fund the money transfer utilizing a debit card, credit card or bank account. The funds will be directed to a Western Union retail agent, mobile wallet or bank account around the world.
The company said that the platform will be made available to strategic global messaging, social, and other digital networks, without revealing their names.
Western Union president and CEO Hikmet Ersek said: "At Western Union, we are actively listening to the voice of consumers and using that feedback as the basis for innovation in all of cross-border money transfer and payment capabilities.
"We are continuing to build upon our core strengths, expanding our digital business, investing in technology and compliance capabilities to connect the digital and physical worlds."
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By GlobalData
