In an effort to improve mobile experience, Wells Fargo has added ‘Pay with Wells Fargo’ to its mobile app. Customers will be able to more easily access the aspects of the Wells Fargo Mobile app they frequently use.
The app will now have an option for customers to conveniently select their favourite payment features. The customer can pick their payment method even before signing into the app.
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‘Pay with Wells Fargo’ is part of a longer strategy by the bank to improve the mobile banking experience. Aimed at meeting all banking needs, the app will make payments on-the-go even easier for the almost 22 million Wells Fargo customers.
Customers can now seamlessly select the payment feature they want to use and authenticate instantly to start sending payments, transfer money or make purchases through a digital wallet.
Avid Modjtabai, head of payments, virtual solutions and innovation at Wells Fargo, stated: “Pay with Wells Fargo is another step in our journey to transform how we serve customers and provide them with tools that make their financial lives easier and simpler, and put them in better control of their finances.
“The enhancements we are making in mobile are an example of how Wells Fargo is innovating based on customer needs and feedback about how they want to manage their money.”
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By GlobalDataPayment features that will be initially featured in the ‘Pay with Wells Fargo’ experience include Zelle, mobile wallets, Card-Free ATM Access Code, mobile check deposits, and money transfers. Mobile usage data from Wells Fargo revealed that these are the mobile payment features Wells Fargo customers use most often.
In a future enhancement, Wells Fargo has stated that it plans to launch a feature where customers will be able to donate money to their favourite charities and non-profits directly from the mobile experience. ‘Pay with Wells Fargo’ will be piloted with Wells Fargo team members next month and piloted with customers later this year.
