US retailer Walmart is hot on the heels of
financial service providers. Walmart has now teamed up with prepaid
financial service provider Green Dot and GE Capital Retail Bank to
offer a prepaid card in its stores.
The Walmart MoneyCard® prepaid card is part of
the retailer’s product rebranding scheme planned to kick off in the
fourth quarter of this year. Walmart aims to acquire new customers
this way .
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There are three new products available under
the Walmert MoneyCard program: Visa Gold MoneyCard, a MasterCard
Family Edition MoneyCard and a MasterCard Bill Pay MoneyCard.
Walmart has launched a new campaign under the
banner “Do More With a MoneyCard Card” to raise consumer awareness
of the new product line and has also updated the display and
deployed in-store agents to promote the new line.
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By GlobalData
