US-based retailer Walgreens has integrated its Balance Rewards loyalty program with Apple Pay contactless payments, becoming the first retailer in the nation to do so.
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The collaboration will help Apple Pay users link their Balance Rewards card with the mobile payments service in order to receive and redeem loyalty points without having to scan their physical Walgreens card.
For using the service, users need to add the Balance Rewards digital card to the Wallet app in iOS 9.
Following activation, users will be able to authorise their transaction with a fingerprint scan on the iPhone 6 or iPhone 6s series. The service can also be accessed by Apple Watch owners who need to double-click the side button, pick their Rewards card, and then hold their watch face up to the reader.
Walgreens president of digital and chief marketing officer Sona Chawla said: "We’re excited to be the first to provide our customers with increased ease of access to their Balance Rewards account and information when using Apple Pay.
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