The winners of the VRL Prepaid Middle East Awards 2013 were announced at the ceremony yesterday in Dubai.
The ceremony followed VRL’s Prepaid Summit Middle East, sponsored by Visa and aimed to celebrate the most dynamic players in the prepaid industry, as the region is quickly becoming a centre for innovation.
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The winner of the outstanding Innovation in Prepaid award is:
- Bayani Card from RAK Bank
The Marketing Campaign of the Year award, which saw a significant rise in entries this year, went to:
- MAF Finance for the MyNet Card campaign
Industry Partner of the Year is:
- MAF Finance
Closed-loop or Retailer Programme of the year is:
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Open-loop Prepaid Card Programme of the year is:
- The Sharjah Islamic Bank COOP Prepaid Card
The last award – Industry Contributor of the Year – recognises the most outstanding achievement from an individual working in the industry.
This year the award was given to Commercial Bank of Dubai’s head of cards, Souheil Joesph Yammine.
Timetric group publisher and chairman of the event Andy Cook said, "It is clear that this region offers tremendous opportunities and that prepaid is growing steadily. As for mobile payments, it is not a question of if but of when and how."
Francesco Burelli, partner at Value Partners agreed, stating that "prepaid is growing at double digits, with Russia and the Middle East growing at the fastest rate, up by 144% and 28% respectively."
The judging panel included: David Parker, chief executive of Polymath Consulting, Walter Kleinschmidt, President of R2E Consultants, Josef Szekeres, Head of Financial Services at CGI Business Consulting, Amjed Shacker, Client Partner & Country Manager for Saudi Arabia at Pedersen & Partners, and James Ratcliff, who chaired the panel.
