Payment processor Visa has launched a new mobile payment service called Visa Checkout that eliminates the hassle of entering in credit card numbers and billing addresses.
According to the company, the new service will allow customers to sign up with Visa credit and debit cards, as well as other branded cards, and enter their card information just once.
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After that, users can simply enter their username and password at participating sites. The service is currently being offered in the US, Canada and Australia.
Visa Checkout joins similar services like eBay’s PayPal, MasterCard’s MasterPass, Amazon’s one-click checkout and others.
In 2012, Visa also launched a similar V.me service, which Visa Checkout is replacing.
Visa believes that Visa Checkout is an improvement, with a more recognizable name, streamlined functionality and more of a focus on larger retailers.
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By GlobalDataIt also functions as a pop-up window on a retailers’ site rather the directing users to another window.
