Visa has gone live with a new online platform
feature that offers deals and discounts from popular retail brands
exclusively for Visa cardholders in the UK.
Visa said the new site creates a unique
destination for retailers to engage with a large audience.
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The new service will allow cardholders to
access discounts from over 40 merchants.
Crispin Rogers, senior vice president, loyalty
and merchant analytics at Visa Europe, said:
“We are keen to bring extra value to Visa
cardholders, member banks and retailers alike. For retailers
looking to connect with an enormous engaged audience, our new
portal will help them to reach consumers. Member banks can harness
this consumer interest by taking the Visa Offers assets and making
them their own, providing additional value straight to their Visa
cardholders.”
As the site expands, Visa Offers will become
available to other European destinations, beginning with
Poland.
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By GlobalDataFuture plans for the site also include the
launch of a mobile-optimised version, as well as local language
sites across Visa Europe’s markets.
