Digital reward provider Virtual Incentives has introduced a new Virtual Incentives MasterCard for consumer promotions, sweepstakes and loyalty programs.
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The new offering will help brands in creating consumer connections through relevant messaging, offers and branding.
Virtual Incentives said that recipients of the Virtual MasterCard will benefit from shortened time between reward receipt and redemption. The reward recipients will get a personal notification by email, will register their Virtual MasterCard account and can shop online.
The solution, which is designed for mobile reward recipients, is differentiated by an advanced user interface.
Virtual Incentives CEO Jonathan Price said: "The Virtual Incentives MasterCard card is the epitome of what incentives and rewards should look like in today’s technology-driven world and leaves physical reward products in the dust. It’s like going from a CD collection to streaming music.
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By GlobalData"Our Virtual Incentives MasterCard card anticipates the ever-increasing expectations of the modern cross-platform, digitally conscious consumer, creating a beautiful digital experience from reward receipt to online redemption."
