Norwich-based Virgin Money Giving has collaborated with mobile agency, Monitise Create, to introduce a new App for Apple and Android mobile phones to support fundraisers.
According to Virgin Money Giving, the new app will allow users to remain close to their fundraising efforts and motivate them to raise even more money for good causes.
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The new app will enable users to view their fundraising page wherever they are and whenever they want.
Additionally, the app will allow the user to receive notifications on their progress against their fundraising target, and follow the progress of friends and family.
Virgin Money Giving executive director, Jo Barnett, said: "The Virgin Money Giving App isn’t just for our fundraisers it’s for their families, friends and biggest supporters too. Anyone can use it to keep an eye on their own page as well as fundraising friends, and it’s perfect for big events such as the Virgin Money London Marathon coming up in April as you can track lots of people at the same time.
"30% of Virgin Money Giving’s traffic is now coming from mobile phones and the new App from Virgin Money Giving is another tool in the fundraiser-locker that helps to bring their story to life and puts control in the palm of their hand."
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