VeriFone has unveiled its next generation of
its MX family payments solution.
The new series is called MX 900 and is a
payment-enabled solution that supports multi-media.
VeriFone said at the launch of the new series that merchants
using the MX 900 solution can market content to its clients
whenever required, as well as accept payments via mobile
wallets.
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Other features of the MX 900 include digital
couponing, loyalty programmes and connection to social media.
The application is compatible with tablets and
smart phones, as well other smart devices such as the iPod
Touch.
VeriFone will launch the first two solutions
in the series (called MX 915 and MX 925) in North America around
the middle of the year and expects a wider roll out phase
afterwards.
In addition to MX 900, VeriFone launched a
payment acceptance solution called PAYware Mobile Enterprise for
Tablet, which, as the name suggests, is targeted for use on tablet
devices – although initial use is restricted to Apple’s iPad2. The
solution is the same used for the iPod Touch and supports the
VeriShield Total Protect card data encryption technology – meaning
it covers a range of payment methods, such as magnetic stripe and
chip-and-PIN based EMV cards as well as NCF mobile payments.
The solution also has a barcode scanner for inventory management
and issuing of digi-coupons.
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By GlobalDataThe new series expands on VeriFone’s POS
business with multimedia, mobile technology, payment paradigms and
cloud-based services that aims to simplify and enhance the retail
experience.
Jennifer Miles, VeriFone’s executive vice
president, North America said:
“Retailers hunger for new, more meaningful and
profitable ways to engage with customers in-store and online. At
the same time, consumers crave entertaining experiences powered by
mobile devices and expect those types of intriguing and interactive
experiences where they shop.”
The news comes days after VeriFone
completed the acquisition of Point, the Stockholm based
provider of point of sales services for retailers.
VeriFone says that its MX family series covers
70% of the top 200 US retailers.
