TruMark Financial Credit Union has signed up
Serverside group to offer a card customisation service to drive
loyalty amongst its customers and increase transaction volumes.
Customise My Card allows users to upload their
own image or choose an image from the online galleries and have it
printed on their card free of charge.
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The programme is available for users of
TruMark’s debit cards as well as Platinum Visa credit cards.
Maria Zaengle, AVP of Plastic Cards, said:
“We were really impressed with the
benefits of launching a customised card program, specifically the
top-of-wallet position of design-your-own cards, which results in
increased activation levels and transaction volumes.”
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