Times Internet, the digital arm of The Times of India Group, has rolled out a new debit card in collaboration with India-based private sector lender HDFC Bank.
Dubbed Times Points HDFC Bank Debit Card, the new offering is said to provide customers the best deals, discounts, and rewards on online shopping.
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The unique loyalty proposition allows shoppers to club points earned from online shopping with the points earned from consuming, creating, and sharing digital content on Times Internet (TIL) sites.
Additionally, the cardholders can avail minimum 10% discount on online purchases across retail, groceries, and dining spaces.
Customers get personal accidental death cover up to INR1m ($14,964.9), international air accidental death cover of INR5m ($74,824.5), and zero liability cover up to INR100,000 ($1,496.4) on fraudulent and skimming transactions
Times Cards COO Archana Vohra said: “After the success of Times Card, we thought it was imperative to continue to build value for our consumers.
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By GlobalData“And thus came Times Points Debit card – the first card in the debit space that magnifies the value proposition to customers by offering the best online deals and rewards.
“The card is aimed for Young Adults in their first job who spend most of their time online and are extremely price conscious.”
HDFC Bank country head of card payment products and merchant acquiring services, and marketing Parag Rao said: “This card gives great value in the form of discounts, offers, and rewards while shopping online. We are confident that our co-branded debit card will be a valuable addition to our growing portfolio of products that make shopping a truly rewarding experience."
The card, which is the second co-branded card launched by Times Internet with HDFC Bank, will have a daily shopping limit of INR275,000 ($4,115.3) and an ATM withdrawal limit of INR100,000 ($1,496.4).
