Beiersdorf Group’s cosmetics subsidiary, The La Prairie Group, has collaborated with Wirecard to deploy its integrated payment services in the first online shop for its skin care product line.
La Prairie that has forayed into online retailing is seeking Wirecard’s checkout solutions to power its online order service in the UK.
Go deeper with GlobalData
As per the arrangement, The La Prairie Group will employ the integrated Wirecard Checkout Seamless solution to initially provide acceptance and processing for credit card payments.
Wirecard head of Sales Consumer Goods Andreas Kerschner said the company is pleased to have been able to support the world-renowned luxury cosmetics brand La Prairie in its first online venture.
"They allow us not only to bring our service portfolio – including payment processing and acquiring, risk management and even banking services – to the table, but also our comprehensive consultancy expertise as an international solutions provider," added Kerschner.
Wirecard will safeguard the cosmetics manufacturer’s sales through its intelligent, connected risk management solution – Fraud Prevention Suite – to minimize the number of transactions incorrectly identified as fraudulent or suspicious.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataThe risk management strategy also contains comprehensive solutions such as device fingerprinting for the avoidance of fraud.
La Prairie EMEA e-Commerce and Digital Marketing director Ina Glasbrenner said Wirecard’s professional expertise supported the company in every regard throughout the development of its online strategy.
"This has allowed us to implement our plans successfully. A deciding factor in our decision was Wirecard’s experience accrued over many years in the field of risk management," added Glasbrenner.
