Synchrony Financial has signed a multi-year agreement with REEDS Jewelers to provide a private label credit card program for consumer purchases through REEDS’ 59 retail outlets and at REEDS.com.

To be launched on 1 March 2015, the new REEDS Jewelers Card provides a dedicated line of credit and special financing options for the purchase of diamonds, bridal jewellery, Swiss timepieces and customized family jewellery.

In addition, eligible cardholders will be benefited with exclusive offers, special financing and invitations to REEDS Jewelers events.

Alan Zimmer, president and CEO of REEDS Jewelers, said: "Jewellery is a very memorable purchase for our customers. REEDS Jewelers is committed to providing customers with exceptional quality, value and payment options to fit their needs.

"The new REEDS Jewelers Card program with Synchrony Financial gives our customers a wider range of benefits and reflects the knowledgeable service we strive for across our business."

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