Convenience-store chain SuperAmerica has partnered with First Bankcard, a subsidiary of Omaha-based First National Bank, to launch a new private label credit card program.

The newly launched card, known as SuperAmerica Credit Card, offers customers five cents off per gallon of fuel, excluding diesel and in-store at SuperAmerica 267 stores.

The credit card, which will offer ‘Immediate Rewards’ and other benefits to its clients, can be also used in conjunction with its existing My SA Rewards program, SuperAmerica said.

My SA Rewards and SuperAmerica Credit Card in conjunction will also offer an extra 3 cents off per gallon of fuel for a total of 8 cents off per gallon, excluding diesel.

SuperAmerica marketing director Kraig Elliott said: "SuperAmerica as a brand continues to offer our customers convenient and market competitive reasons to shop in our 267 stores, including our My SA Rewards loyalty program and now with our private label credit card."

First Bankcard president Stephen Eulie said: "First Bankcard has unparalleled expertise and customer service in the convenience store-fuel credit card space to create opportunities for our partners and custom rewards programs for their customers."

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