US-based fintech firm Strivve has launched TopWallet Rewards in a bid to help increase card usage, brand loyalty, and overall cardholder satisfaction.
TopWallet Rewards, which complements the company’s recently announced TopWallet Tools, is powered by Strivve’sCardSavr Platform.
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It is said to work in conjunction with the CardUpdatr experience, CardSavr API, and any card issuer system with support for marketing and call centre teams within the card issuer.
Furthermore, it is designed to offer real-time notifications to card issuers to enable them to immediately reward their cardholders for card-on-file placements at online payment sites.
Strivve CEO and co-founder Chris Hopen said: “For the first time ever, card issuers can reward online purchasers for placing their card into the default card, Top of Wallet position, and provide immediate incentive rewards for doing so, in any rewards programme form they choose.
“The trifecta of rewarding the fast-growing ‘convenience seeker’ market segment, while simultaneously building brand loyalty and delivering significant portfolio financial return multiples, is now easily achievable.”
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By GlobalDataUnder TopWallet Rewards platform, card issuers can provide rewards to cardholders for ‘Top of Wallet’ card placement at merchant sites.
Cardholders will be able to update payment method on merchant site via Strivve’sCardSavr solution. The platform will provide real-time notification to the card issuer’s system upon the completion of card placement, allowing the card issuers to provide rewards.
Strivve’s core CardSavr platform is a cloud-based solution. It utilises machine-learning engine and artificial intelligence algorithms to drive the card issuer’s credit or debit card to Top of Wallet at selected accounts such as Uber, Amazon, Netflix, Spotify, and Walmart.
