Consumers are now able to pay for their
coffees via their smartphone, as Starbucks rolls out its mobile app
across the US.
The Starbucks Card Mobile App, available on
BlackBerry, iPhone and iPod handsets, is set to increase loyalty
and convenience among its customers throughout its 6,800 stores and
more than 1,000 Starbucks in US retailer Target locations.
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In addition to the mobile payment capability,
the app allows customers to manage their Starbucks Card account,
check their balance, reload their card, check their rewards status
and locate the nearest store. Customers can download the free app
for the selected devices by visiting the Starbucks website.
“Today, one in five Starbucks transactions is
made using a Starbucks Card and mobile payment will extend the way
our customers experience and use their Starbucks Card,” said Brady
Brewer, vice president Starbucks Card and Brand Loyalty.
“With mobile payment, the Starbucks Card
platform further elevates the customer experience by delivering
convenience, rewarding loyalty and continuing to build an emotional
connection with our customers.”
Customers can pay via the app by holding their
mobile handset in front of a scanner and scanning the Starbucks
Card Mobile app’s on-screen barcode. The roll-out follows piloting
in Seattle, Northern California, New York and more than 1,000
Starbucks in Target stores, where customers have “successfully
adopted the technology”.
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By GlobalDataThe mobile app is built on the Starbucks Card
platform, in which loaded funds grew by 21% in 2010 to $1.5bn.
