Mobile-payments startup Square is reportedly holding negotiations with tech giants including Google and Apple for a possible sale.

The move comes after Apple and Google spoke to Square earlier about a possible acquisition, reported the Wall Street Journal.

Square, which was planning an IPO, has reportedly put its plans on hold and is now contemplating a sale as it seeks to stem widening losses and dwindling cash.

Wall Street Journal earlier reported that Square had informal discussions about a deal with Apple and PayPal, which never formalised into a concrete proposal.

However, a spokesman for Square said that the company never held any acquisition talks with Google.

Aaron Zamost, chief of corporate communications, said: "We are not, nor have we ever been in acquisition talks with Google and while we appreciate that Square may be an attractive target we have never seriously considered selling to anyone or been in any talks to do so."

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Square has recorded a loss of about $100 million in 2013 and has consumed more than half of the roughly $340 million it raised from at least four rounds of equity financing since 2009, according to the Journal.