SOA Software, an application programming interfaces (API) and service-oriented architecture (SOA) company, has announced its partnership with Canadian digital commerce company Elastic Path, aimed at producing an API-based trade solution for online retailers.
APIs allow businesses to adapt and license their products towards mobile use, providing a medium for businesses to share and combine application functionality.
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At a user level, SOA claims the interaction between applications and APIS delivers commerce, content and communication transaction performance.
According to the companies, the combination of a commerce engine with an API platform will enable merchants to establish new channels and business opportunities for the products and services they sell online.
Paul Gigg, chief executive officer of SOA, said: "Every business must have a comprehensive digital strategy and should be able to commercialize their products and offerings through existing and new channels."
The partnership with Elastic Path, an ecommerce leader, enables us to guide companies through their digital transformations to connect with their customers and partners on any mobile device, leveraging APIs as the building blocks, and monetizing them with an API-driven commerce solution powered by Elastic Path."
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By GlobalDataCommenting on the venture, Harry Chemko, Elastic Path’s chief executive officer, said: "The explosion of mobile and connected devices is driving unprecedented demand for API strategies and enabling technologies."
"This partnership uniquely positions us to deliver rapid commerce solutions to monetize goods and content across every touchpoint," he added.
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