Sheetz, a family-owned convenience store chain, has partnered with First Bankcard to launch its first private label credit card.

Dubbed Sheetz Personal Credit Card, the new offering has been designed to be used exclusively at Sheetz stores.

Besides, it will offer customers automatic savings at Sheetz fuel pumps, and help them earn points on every qualifying purchase in Sheetz stores.

The card will enable customers to save five cents per gallon at the pump, and secure five points for every $1 spent in store.

If used in conjunction with the company’s loyalty card MySheetz Card, the new credit card can help customers save an extra three cents per gallon for a total savings of eight cents per gallon at the pump.

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In addition, customers will automatically receive a $10 Sheetz gift card each time they earn 1,000 points.

First Bankcard president Stephen Eulie said: "The Sheetz Personal Credit Card allows Sheetz the ability to directly market to their customers a product that will incent them to visit their stores again and again."