A rapid growth in consumer use and merchant acceptance has showed improved sentiment toward mobile payments, according to MasterCard and PRIME Research study that tracked more than 13m social media comments across Twitter, Facebook, online blogs and forums across the world.
The study revealed that the merchants will bear an 88% positive rating with many touting mobile acceptance as a competitive advantage.
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The research considers 2013 as the year mobile payments transitioned from concept to adoption.
According to the study, adopters or those who have used mobile payments, held 81% of conversations in 2013 compared to 2012 when only 32% of those discussing mobile payments had used a product.
The study found that adopters currently drive most of the conversation (81%), while non-adopters drove 68% of the conversations in 2012.
However, the sentiment towards mobile payments improved significantly among adopters to 74% in 2013, from 58% in 2012, while non-adopters remained positive at 79% in 2013, 76% in 2012.
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By GlobalDataAdditionally, the research found that the consumer sentiment towards the transaction experience improved to 63% in 2013 from 34% in 2012.
The research findings showed that both consumers and merchants are supportive of mobile payments (86%), which will likely lead to more merchant adoption in 2014.
According to the research, nearly 90% of merchant conversations are driven by those who have implemented mobile solutions.
