Sally Beauty Supply and Cosmo Prof today has introduced a rewards-driven credit card programme for the brands’ loyal customers and industry professionals.

The brand is offering Sally Beauty Rewards Credit Card for its customers, while the Cosmo Prof Rewards Credit Card has been rolled out for beauty industry professionals.

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Customers can use the cards to make purchases and receive benefits across both Cosmo Prof and Sally Beauty stores.

Both cards offer unique benefits including discounts and increased reward dollar earning potential, the company noted.

Sally Beauty Supply president and CFO Aaron Alt said: “The launch of our two new credit card programmes makes it easier than ever for customers to shop with us and enjoy exclusive benefits.

“We’re particularly excited about providing options for both professionals and consumers within Sally Beauty, while giving pros the ability to shop across our entire network of stores.”

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Sally Beauty Rewards members can sign up using their email address to earn beauty marks, with 10 marks awarded for every dollar spent.

Additionally, a variety of unique benefits, including free shipping on all orders with no minimum purchase, a birthday reward, and a surprise gift on the anniversary of opening an account, are offered to the cardholders.

Both Sally Beauty and Cosmo Prof cardholders are offered instant access to benefits, including immediate $20 off their purchase of $50 or more when they open and use their credit card.

They will also receive 2.5 additional Beauty Marks for every dollar spent at Sally Beauty.

The Cosmo Prof Rewards Credit Card provides professionals with two tiers of benefits; Gold and Platinum. All cardholders are automatically enrolled in the Gold Tier and are eligible for a 3% discount at Cosmo Prof.

Under Platinum Tier, they can earn free shipping on purchases of $150 or over reaching the $4,000 mark in a year.

Cosmo Prof Rewards Credit Card users can also shop and earn Beauty Marks at Sally Beauty as an added benefit.