Online marketplace PublicSquare has integrated Apple Pay and Google Pay into its PSQ Payments platform to enhance checkout experience for merchants. 

The PSQ Payments platform is designed with a focus on security, leveraging tokenisation and secure wallet technology to maintain the encryption and protection of sensitive transactional information.  

The latest integration is aimed at providing a seamless checkout experience for users, particularly for those engaging in transactions via mobile devices. 

More than 50% of US smartphone users currently leverage mobile wallets at checkout, and this number is projected to reach 70% by 2026. 

PublicSquare said PSQ Payments’ launch customer for the new feature operates in the travel industry, a sector which is dominated by mobile-initiated transactions. 

The collaboration marks one of PublicSquare’s first major platform expansions beyond outdoor recreation and the second amendment merchant community. 

PublicSquare chairman and CEO Michael Seifert said: “This launch is a direct response to merchant feedback. Apple Pay and Google Pay were at the top of their wishlist, and we’re proud to deliver. We’re now better equipped to serve merchants who want to optimize their sales funnel for the mobile-first consumer.  

“By adding these leading mobile payment options, PSQ Payments continues to expand its platform’s capabilities for merchants across various industries. The integration also positions our partners to reach broader customer bases, including demographics that expect one-tap mobile payments as a standard.” 

PublicSquare, the company behind PSQ Payments, operates across three segments: financial technology, marketplace, and brands.  

Within its financial technology division, PublicSquare also includes Credova, a firm specialising in consumer financing and payments.