Now in its fifth year, the Prepaid Cards
Summit will be taking place in Rome on 12-13 November 2009.
Building on the success of previous events, this year’s summit
features an outstanding array of speakers, and an agenda covering
the most important and pressing issues facing the industry
today.

The industry press is reporting the
expansion of the prepaid market across several diverse and emerging
industry sectors and Europe is being heralded as the next big
market in terms of prepaid.

But is it? What are Europeans really thinking
as they watch the route taken by prepaid cards globally? Where are
the most profitable opportunities? Which are the key markets? And
what are the major challenges facing the prepaid industry?

The Grand Hotel Parco dei Principi will be the
location for the 2009 Prepaid Cards Summit on 12-13 November 2009,
hosted by VRL, publisher of Cards International. The Summit, the
most successful and respected in the prepaid industry, will feature
presentations from recognised industry experts on market analysis,
best practices and new opportunities.

Prepaid benefits in the
downturn

Despite the global economic slowdown
affecting consumer confidence and hitting payment card spending
levels, prepaid cards have been identified as one of the financial
solutions that could benefit from the downturn, and Italy has been
identified as one of the fastest-growing prepaid markets in the
world, making it an ideal location for the conference.

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Delegates will also benefit from gaining
access to VRL’s unique research into prepaid card trends in both
the UK and Italy, offering unrivalled information on two of the
world’s largest prepaid markets. Following on from 2008 research of
over 3,000 consumers in the UK market on their usage and awareness
of prepaid cards, VRL has now commissioned new research on UK and
Italian consumers’ awareness of prepaid, which will be exclusively
presented at this year’s Summit.

Other topics under discussion at the event
include:

• Prepaid and government

• Breakage and the bottom line: growing levels
of unclaimed value on gift cards

• New prepaid money transfer services

• The future of payroll cards

• Going forward in rewards and incentives
programmes

• Food prepaid initiatives: replacing food
vouchers for employees across Europe

• Gaming prepaid cards and implications for
the industry

• The convergence of prepaid, mobile and
contactless technology

• Closed-loop versus open-loop in emerging
markets

• Retailers and prepaid

In recognition of the growing importance of
merchant acquiring within the prepaid market, delegates will also
be treated to dedicated sessions exploring the acquiring process in
emerging markets, and whether existing payment infrastructure
allows cardholders to make the most of prepaid.

Impressive array of
speakers

This year’s line-up of speakers
reflects the diversity and growing popularity of prepaid globally,
with keynote presentations from Mattia Adani from Italy’s Ministry
of Economics and Finance, Flavio Mastrangelo, head of prepaid
products at Italy’s leading prepaid issuer and trendsetter Poste
Italiane, Matthew Lanford, head of prepaid in Europe at MasterCard,
plus many more leading industry players.

With over 320 attendees consisting of over 50
retailers, and 70 percent of all attendees being decision makers,
Prepaid Cards Summit 2008 proved for the fourth consecutive year to
be the biggest prepaid event in the industry calendar. Fiona
Duncan, senior vice-president of prepaid at Visa Europe, is one of
the speakers at this year’s Summit, and says it is a must-attend
event.

“At Visa Europe, the prepaid market is already
a significant part of our business and we see huge potential for
growth in the coming years, making this dedicated conference an
important event for us. We have a number of our market experts
attending and we’re looking forward to demonstrating the value of
Visa prepaid solutions and engaging in a stimulating debate on the
wider role and future of prepaid cards to the payment
industry.”

Having covered the growth of the prepaid
industry since its inception, Cards International is proud to host
the fifth annual Prepaid Cards Summit. On behalf of the Cards
International and VRL teams, I hope you will be able to join us in
Rome for what promises to be an engaging, lively and inspiring
conference.

If you are interested in attending
the event, please send an email to
DelegateEnquiries@vrlfinancialnews.com, or for sponsorship
enquiries please email sponsorship@vrlfinancialnews.com.

Alternatively, please call Lesley
Fryer on: +44 (0)20 7563 5687, or Xenia Dretaki on: +44 (0)20 7563
5603, or visit the website at http://www.prepaidcardssummit.com/