Diarmuid Mallon, product marketing
manager, Sybase 365 says:
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“By the end of 2012 cutting edge merchants,
banks and operators will be using loyalty and gamification to
create new ways of rewarding their customers.
Whilst NFC will continue to dominate
discussions, in reality it will still be two to three years away
from being widely available.
The always-on, always-with nature of mobile
enables the creation of new loyalty mechanisms, which can be
further exploited once NFC arrives.
Gamification of services will create reward
structures that replace previous incentive methods.
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By GlobalDataThese loyalty and other mobile CRM mechanisms
enable the creation of new services and hence new value, and this
value will power the extended NFC value chains.”
