Postal Credit Union (PCU) in Minnesota is
following in its peers’ footsteps and has launched a debit card
usage rewards scheme.
The credit union is to give $1,000 to one
member each week for using their Cash & Check Card.
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PCU said that while other financial
institutions are dropping their debit reward programmes or charging
a monthly fee to use their cards, they want to reward their members
thus changing the tide of discontent towards big banks by
customers.
Until 31 December 2011, each time members uses
their debit card for purchases, they will automatically be entered
into the weekly draw.
As an extra incentive, each week members can
earn 100 BONUS entries when 25 or more purchases are made using the
card.
Russ Plunkett, President of PCU said:
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By GlobalData“A PCU Cash & Check Card gives our members
a convenient way to access their funds to make purchases, pay bills
and get cash when they need it. This debit card promotion is
designed to thank and encourage members to use their cards without
penalising them for doing so”.
