Setu by Pine Labs has launched India’s first agentic bill-payments experience, designed to address the challenges of incorrect charges and the risk of missing due dates.
This agentic bill-payments experience in India aims to automate the bill management process for consumers, reducing manual effort and increasing trust in digital bill payments.
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According to Setu, while paying a bill is a quick process, the time spent tracking and managing bills is significant for most consumers in India.
The new agentic assistant fetches all bills, identifies anomalies by comparing them with past patterns, and ensures timely payments each month.
The technology is designed to handle routine bill tasks, allowing consumers to set boundaries for the agent’s operation.
Pine Labs CEO B Amrish Rau commented on the launch, stating, “India’s digital public infrastructure has transformed how we pay, but the work behind monthly bills has remained manual. This agentic experience brings automation and trust together, giving people a smarter, safer way to handle their bills.”
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By GlobalDataThe bill-payment agent functions on rules defined by the consumer, ensuring that it never initiates an incorrect payment or exceeds preset spending limits.
The features of the agent include fetching all bills in real-time, checking for unusual charges, paying safely using pre-blocked funds, following consumer-set limits and approvals, and tracking spending patterns to provide helpful insights.
Setu has designed this experience to be safe and entirely under consumer control.
The agent manages routine bill tasks, while the consumer defines the operational boundaries, significantly reducing the time and stress associated with monthly bill management.
The agentic bill-payments experience is now available on Anthropic’s Claude and OpenAI’s ChatGPT, with plans to expand to more AI platforms in phases.
Setu is a brand of BrokenTusk Technologies, a wholly owned subsidiary of Pine Labs.
Setu provides API-enabled technology platforms offering digital public infrastructure solutions across payments, data, and insights.
Financial institutions use Setu’s technology to manage the consumer lifecycle, including onboarding, underwriting, collections, and engagement.
Setu enables onboarding of consumers via eKYC and online contract execution.
Its account aggregator solution delivers insights into consumer financial behaviour from various data sources, supporting improved underwriting and collections.
Setu’s secure UPI product suite allows financial institutions to accept UPI (unified payments interface) payments in their own apps, through payment links, or QR codes.
Additionally, financial institutions and billers integrate with Setu’s platform to enable the collection of utility payments, loan payments, insurance payments, and recurring payments.
