PayZ, an Israeli app founded in 2012 for iPhones and Android phones, advises customers on credit cards to obtain maximum savings on purchases. Once registered, PayZ will update customers about what card they should use and at what businesses they should buy particular products in order to obtain the best price.
CEO Michael Eden, said, "More than 35,000 benefits of this kind are offered in Israel – discounts of up to 50%. Because of the huge supply of often changing benefits and wide range of cards, there is great confusion among consumers, causing them to miss out and lose money. The app’s goal is to sort out the mess and help consumers save money."
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Customers have to state the kind of card they are using during the registration process; this can be done via Facebook, and will then receive the benefits they are entitled to. Alternatively, a manual search can be conducted on the basis of a customer’s location or type of card, and by type of business to find out whether there are relevant offers.
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