Payment Data Systems, an integrated payment solutions provider to merchants and billers, has unveiled a new gift card known as Akimbo Gift MasterCard.

Unlike most gift cards that can be used only for making purchases online or in store, the new card allows transfer of Akimbo Gift balances to a reloadable Akimbo Prepaid MasterCard following approval.

As a result, cardholders can withdraw cash at ATMs as well as transfer the funds to their personal bank account, allowing funds on the gift card to be used for almost anything such as personal payments.

The Akimbo Gift card can be ordered online and delivered in real time via email or sent through mail.

Payment Data Systems corporate development SVP Houston Frost said: "We believe Akimbo Gift provides more value and flexibility than almost any other gift card on the market.

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"We’re reinventing the idea of a gift card so that you’re no longer forced to spend. With Akimbo gift you can move the funds to a reloadable Akimbo Prepaid MasterCard product and use the gifted money towards, savings, investments, or even to pay bills."