Good weather has hit UK’s e-retail sector
causing a decline in growth performance, according to a recent
report.
The IMRG Capgemini e-Retail Sales Index
recorded growth of the online sales sector at its lowest since
January 2010, with the travel sector being hit the most. According
to the report, given the better weather conditions the UK has
enjoyed, shoppers prefer outdoor shopping over staying indoors.
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While sales from online shopping at £5.58bn,
($9.2bn) were up by 5% on the previous year, the collapse of travel
firm Holidays 4U and decline in bookings contributed to the
negative growth. However, online sectors like Home & Garden at
27% year-on-year growth and the clothing sectors at 25%
year-on-year growth are performing strongly.
“The slowdown in July shows the internet is
not immune in tough times. Successful retailers will need to expand
into multichannel and continue to improve customer experience
throughout the online shopping processes. Furthermore, with such a
successful first half of 2011, it was a tall order for online sales
to maintain such rapid growth,” said Chris Webster, head of retail
consulting and technology at Capgemini.
However, slow online growth was balanced by
modest high-street growth figures. A boost in the food and clothes
sales led to a 2.5% month-on-month growth in July.
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By GlobalData
