A third of all card-present transactions made across the globe between July 2014 and June 2015 utilised EMV chip technology, according to a report by technical body EMVCo.
Go deeper with GlobalData
The report covers contact and contactless EMV chip card-present transactions that are processed by American Express, Discover, JCB, MasterCard, UnionPay and Visa.
The data revealed that from July 2014 to June 2015, about 97% of all card-based transactions were made through EMV-enabled cards in Europe Zone 1.
In Europe Zone 2, EMV implementation for card-based payments during the same period was about 65%, a rise from 50% in the period between July 2013 and June 2014.
EMV implementation for card payments was nearly 87% in Latin America and about 84% in Africa and the Middle East.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataIn Asia, about 34% of payments were made with EMV chip-enabled cards. This marks a significant rise compared to the period between July 2013 and June 2014 that recorded EMV deployment of about 19%.
During this period, EMV chip-enabled transactions in the US represented less than 1% of all transactions.
According to EMVCo executive committee current chair Mike Matan, a total of 3.4 billion EMV-enabled cards were circulated worldwide by 2014 end.
"The figures published today represent a 10% year-on-year rise in the number of card-present transactions using EMV chip technology, from nearly 30% of all transactions a year ago to 33% in the most recent reporting period," Matan said.
