Morris Visitor Publications (MVP) in collaboration with Visa has rolled out its 3-in-1 debit card, known as Where Pass London, for travellers.
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The Visa debit card combines travel on Tube, bus and clipper river services with discounted access to top London attractions and spending money for one or multiple travelers.
MVP said that the pre-loaded card gives users complete control and the ability to build an entire trip before travelling.
In collaboration with 28 merchant partners across the city, Where Pass London provides visitors access to the very best London attractions with a simple swipe of a card.
Without having to carry multiple tickets and debit cards, the card not only provides permission at the tourist spots but also offers discounts at attractions and shopping destinations whilst allowing queue-jumping access at a number of attractions.
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By GlobalDataAfter pre-loading spending money, travel and attractions, visitors make a one-time payment in their own currency and can use Where Pass London as a UK issued debit card.
Where Pass London director of business development and marketing Sarah Clegg said: "We are absolutely delighted to launch Where Pass London. We know that London can be a daunting place for visitors and we believe this card has the power to transform how travellers book and enjoy their time in the capital.
"The three-in-one combination of travel, discounted attractions and spending money gives the user complete control and makes life that little bit easier.
"Not only is this the first product of its kind, the curated list of premium attractions, savings and tailored journey planner enables the customer to manage their time to maximum effect."
